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One of the secrets at this year’s Tour is how many teams are using Maurten’s product, despite not being sponsored by Maurten
You only need to watch a few minutes of the race to riders grabbing the iconic black and white packages of Maurten’s Gels.
We have also seen the appearance on almost every stage of Maurten’s New Solid 225. It is a bar, but we aren’t allowed to call it a bar as it is so much more. Packed with 44g of carbs, is it the ideal solid race fuel.
As background, Maurten is a relatively new player in sports nutrition. With a background in biotech and coming from Sweden, Maurten has become the most talked about brand in sports nutrition over the past few years.
The secret to Maurten is high-carb fueling. Some would even say that Maurten is leading the movement towards high-carb fueling.
Maurten’s products enable athletes to consume more carbs per hour than ever thought possible (over 100g per hour at the Tour de France) without any stomach upset.
Maurten is a complete system of drinks, gels, and bars so you can mix products to your event and preference to get the total carbs per hour you need (hint, aim for a minimum of 80g per hour).
The impact on your training will be profound. In just your first run or ride over 90 minutes, you will feel a meaningful difference when you are doing high-carb fueling.
DRG
